Welcome to the international Forum "Less Carbon – Double the Fun" to co-create sustainable low carbon future of tourism

The Forum will bring key destinations and stakeholders from the Baltic Sea Region together to empower innovative ideas that make the low carbon experiences attractive for travelers and provide business value for the companies. The Forum includes fantastic speakers, co-creation workshop and plenty of networking opportunities. Let’s double the fun in tourism!

The Forum is aimed at tourism companies, destination management organisations, national tourism organizations and other tourism developers.

The Forum will be hosted by Aino Huilaja, a Finnish TV journalist, writer and speaker.

Programme

08.45-9.30 Registration and morning coffee

9.30 (EEST) Opening: Welcome to Tampere – European Capital of Smart Tourism 
Maiju Viiki, City of Tampere

What if low-carbon tourism was the most exciting option? – CliNeDest project
Matti Pollari & Annika Koskenkorva, Visit Tampere

The European tourism strategy – new realities, new hilarities for the Baltic Sea Region?
Liisa Kokkarinen, Visit Finland

Company cases from the Baltic Sea Region: business value from climate action
   - Tampere Hall, Finland
   - Clarion Hotel Air, Norway
   - Lux Express, Estonia

Inspiration talk: How travelling slower made my trips richer
Ira Salminen, Sustainable Travel Content Creator, @kaikkiraiteillaan

12.00-13.15 Networking lunch

Climate Smart Business Toolkit & Low Carbon Holiday Concept
Petteri Lillberg & Elsa Nurmi, Knowit Insight Ltd

Co-creative workshop: Baltic Low Carbon Travel Lab
In this workshop participants will share experiences from their countries on the possibilities and challenges related to making low carbon tourism offers and marketing them to customers. Based on the discussion in small groups, participant groups will co-create low carbon experiences and present them for inspiration and learning.

Coffee & Connections

Workshop results: presentations & discussion

Final words: Urban Climate Leaders
Jukka Punamäki, City of Helsinki

Wrapping up: What happens next?

16.00 End of the Forum

Please note: The Forum takes place onsite from 9:30 to 16:00. Remote participation is available for the morning session only (9:30–12:00). The afternoon programme is accessible only to onsite participants.

Practical info about the forum.

The Forum is organised in Tampere Congress Hall that became a carbon-neutral property in 2019. Together with the Courtyard by Marriott Tampere City hotel, the Tampere Hall forms a carbon-neutral city block, whose energy use is based on renewable energy and high energy efficiency. Tampere Hall has a roof top garden made of cultivation boxes and a 20 m² greenhouse, which produces a plentiful harvest for its own restaurants. In the kitchen, at least 20 key ingredients are permanently organic products. Tampere Hall was awarded the Sustainable Travel Finland label in April 2021. More information: https://www.tampere-talo.fi/en/sustainability-at-tampere-hall/ 

The event is organised as part of the Climate Neutral Destinations (CliNeDest) project, funded by the Interreg Baltic Sea Region Programme